Provisioners

rESTAURANT BRANDING & COLLATERAL

Finding influence in Italian chaos and playfulness for this iconic, instagrammable London-based restaurant.

We helped the iconic Provisioners restaurant in London with a very tiny refresh of their branding to work alongside their new positioning – “Pizza, Pasta + Prosecco”. Finding influence in Italian chaos and playfulness, heritage and traditional flavours are brought to life using fresh produce; infusing the very best flavours of Italy with locally sourced British produced.

Keeping their renowned logo and vibrant visual presence the brief was to realign their branding with Italian flair. With this in mind we added new colours to the colour palette – rich and warming like Italian food, jazzed up their promotional material and redesigned their menus. Artist Catherine (Catalina) Mills was also commissioned to create her line-drawing pieces representing Italian chaos and attitude.