KOOPE

bEAUTY BRANDING & PACKAGING

Simple, straight-talking skincare. Empowering women to be bold, promote self expression and find their own identity. 

A simple skin-care brand with a bold voice, appealing to modern-day women who are tired of the BS and over complicated beauty brands. Straight forward, straight talking, high quality product ranges with simplified pricing, and the freedom to choose products based on their needs and not on their age, price or ethnicity. Removing the stress of buying complicated skincare products with unnecessary jargon. Inspiring and empowering women to be bold, promote self expression and find their own identity. 

With all this in mind we created a bold brand identity with minimal downplay. The logo is tight, impactful and strong with messaging straight talking and easy to read. The vessel had to be ‘safe enough to sit on a dressing table alongside other everyday products’, with the branding and cartons engaging and powerful – blending simplicity with boldness. We commissioned artist Claire Prouvost to create some of her stunning cubist-inspired art pieces bespoke for KOOPE. Evoking colourful, powerful women and self expression.