Oriad

IDENTITY & BRANDING - FASHION & LIFESTYLE

Beautiful gold pieces with longevity.
A contemporary nod to the beauty of time.

Oriad, a hybrid of oro [gold] and chiliad [1000 years], create beautiful gold pieces with longevity. A fine-quality jewellery brand aiming to bridge the gap between expensive, fine gold jewellery and the more affordable fashion jewellery that doesn’t last. The collection is built around timeless, classic pieces, with modern twists. Oriad required a full brand identity from logo through to packaging and brand collateral. Rough surface textures were paired with modern block colours to blend timeless material with the modern-day. Colours remained neutral with a pop of vivid coral for a burst of energy. Packaging used white natural-linen boxes, cotton pouches and recycled card. Oriad is taking stories of the old and bringing them into the new.