Overview
MANNER is a branding design studio under creative director & graphic designer, Aaron Rothwell. Bridging the gap between the quality of larger design agencies, with a more personal 1-1 approach. Based in London, and often in New York City, working with clients globally across identity, branding, print, packaging and publishing – predominantly within the hospitality, property, luxury and lifestyle sectors. From members’ clubs, hotels, and resorts, to workspaces, property developments and luxury residences; high-end bars, restaurants and bistros; food & beverage branding; and boutique wellness brands.
Past and present clients, brands & projects include:
Radisson Hotel Group, Oetker Hotel Collection, Ewhurst Park Estate, Doyle Hotel Collection, Kinrise Property Developers, Thanos Hotels, Tagomago Private Island, Pavilion Members’ Club, Home House Members’ Club, Communal Hotels Tbilisi, Eden Rock Hotel St Barths, Rothman Food Co, Theatre Royal Drury Lane
Services & Sectors
Naming & Identity
Branding
Art Direction
Print & Packaging
Editorial & Publication Design
Bars, Restaurants & Cafés
Hotels, Resorts & Members’ Clubs
Food & Beverage Products
Property & Workspaces
Wellness, Fashion & Beauty
MANNER: The Name
The name MANNER is derived from the studio’s core sectors, encompassing each aspect into one common word.
[1]. From table manners and the dining etiquette of a restaurant, to the high-level service and manners expected from a hotel or a private club; [2]. The manner in which a residential property has been carefully considered, in its design approach, branding and build. The usage of a commercial workspace, and the manner in which it is used by its occupants, communally or privately; [3]. The manner in which you present yourself, be it through style or conduct; dress code, wellness, or your way of living; [4]. Good manners cost nothing. A time-old phrase and an underlying ethos at MANNER; to work kindly and respectfully with individuals and brands. Bringing projects to life through a professional, yet relaxed and good-humoured working relationship.
The Founder
Aaron Rothwell is a British Creative Director & Graphic Designer of 14+ years and counting. Having started out working permanently for a series of London-based design studios within the hospitality and property sectors, Aaron then turned to a few years of freelance, helping other design studios with projects often spanning weeks, to months at a time.
After a number of years, and with a string of continued private clients under his belt, Aaron finally launched his alias MANNER. A long-lived, career-based desire to work independently for clients within the hospitality sectors. Fast forward to 2025, MANNER continues to be humbled by the attention it receives from a whole range of clients; from the large and renowned, to the small and independent. Founded on the desire to work with clients privately and directly, to bring fun and exciting concepts to life, MANNER bridges the gap between the quality of larger design agencies, with a more personal 1-1 approach instead.
Wider Network
With many years of networking and relationship-building, Aaron has a close-knit bond with some incredible interior designers, brand strategists, culinary directors, operations directors, and marketing gurus. This collaborative approach across all services allows MANNER to create a one-stop-shop, to be able to bring an entire brand to life across every touchpoint should a client need additional services beyond branding and graphic design.