Midtown Grill

BAR & RESTAURANT BRANDING

Art Deco elegance meets butcher shop drama; channelling the 1930’s steakhouse and speakeasy era.

Project undertaken for the brilliant B3 Designers whose interior design focusses heavily on Art-Deco elegance meets butcher-shop drama, with a natural speakeasy theme. Situated in the Marriott Hotel, Ghent, the Midtown Grill steakhouse uses inspiration from 1930s Midtown Manhattan. The branding and logo fuses Art-Deco lines with iron-branded lettering, whilst the menus rely on the bold use of reds, block shapes, lines and 1930’s typography to form the various sections.