Cipresso e Pietra

hOTEL BRANDING & IDENTITY

Bringing sustainable luxury and historical charm to those who seek it. Luxury without extras or opulence.

Cipresso e Pietra is a tranquil, adults-only escape in southern Tuscany, just a stone’s throw from Lucignano, a small medieval village. Striving to bring sustainable luxury and historical charm to those who seek it, this luxury retreat brings a touch of modern to an old farmhouse in the countryside – luxury without extras and opulence. The brand has a main focus on environment sustainability: organic and local food offerings, sustainable furnishings, and giving back to the planet, water & energy conservation. For every night spent, they donate 1% of those profits to the 1% for the Planet alliance, an organisation that goes towards the preservation and restoration of the environment.

The brief was to create a new brand identity based on the owners current symbol, the Cypress leaf. They required a main logotype that evoked classic Italian flair with rustic charm but retaining elegance. This then rolled out across menus and hotel collateral. Light and airy pieces using recycled papers and editable templates, for the owners to use in-house.