Eden Rock – St Barths

HOTEL BRANDING

A true Caribbean postcard. Rebranding an iconic and luxury island hotel and villa rental in St Barths.

Eden Rock – St Barths is an iconic, luxury Caribbean island hotel - part of the Oetker Collection Hotel Group. Spanning decades of history, after a two-year renovation and rebuilt in 2019, Eden Rock launches a brand new look and feel and with it a slight brand refresh. The brand and interiors now aligned, the spaces and collateral have become airy, colourful and fresh – typical of a laid-back luxury Caribbean getaway.

Refreshing their existing colour palette by adding some new bold-pastel tones, created a new supporting emblem to work alongside their current main logo (as featured on merchandise and brand collateral), revamped stationery, updated brand patterns & typography, and brand illustrations.

Eden Rock Villa Rental also required their very own set of logo development, to work independently yet consistently with the main brand. Its own individual symbol and stamp were created in line with the current Eden Rock brand family.