Albert + Walty

NARRATIVE, BRANDING, PACKAGING & COLLATERAL

Neighbourhood Provisions Store, Coffee & Wine

Albert and Walty is a neighbourhood-driven provisions store featuring staple storecupboard goods, a coffee shop, wine store, small flower bouquets and a seasonal allotment table; they are purveyors of quality essentials, without the hefty costs, for like-minded individuals and local people. Their ethos follows that of the old-school, traditional shopkeeper, buying only what you need, which we seem to have lost in modern-day times. 

From creating the whole brand narrative, looking at tone of voice and brand story creation, to creative direction, brand identity and logo design, bespoke iconography, menu design, packaging, all store collateral, and visual direction for website and merchandise. The story and branding follows the tale of two unlikely friends, Albert and Walty, The Shopkeeper and The Connoisseur. Nostalgic and traditional in look & feel, but made for modern-day people.