The Good Plot

bAR & RESTAURANT BRANDING

Purposeful dining. Forward-thinking plates made with quality produce; wild, thoughtful, curated and cultivated.

The Good Plot is a neighbourhood space in London’s Notting Hill and is the sister, ‘city-restaurant’ of Ewhurst Park – a 925 acre estate in the heart of Hampshire which forms the backbone of The Good Plot. Providing honest and seasonal food that changes from spring through to winter. Wild, thoughtful, curated and cultivated; wholesome yet refined dishes for progressive thinkers and like-minded people, with purposeful dining in mind.

Retaining their existing logo, the look and feel of their brand assets needed a refresh in order to align visually with its sister, Ewhurst Park. Brand elements, menus, and collateral were redesigned to bring the two concepts together, whilst giving The Good Plot it’s own standalone identity.