ICONS

bAR & RESTAURANT BRANDING

A destination bar and restaurant inspired by the red carpet, British humour and iconic celebrities.

Inspired by the red carpet and iconic British celebrities this dazzling bar and restaurant is a prime location for jet-setters. Situated within the Radisson Heathrow hotel, the concept exudes all things British glamour: travel, fashion, film, music, TV, theatre and sports. Icons Lounge offers inspirational moments to make people feel like a social celebrity.

From logo design, right through to menu design and drink coasters, all brand touch points were considered, including tone of voice across menus – alluding to headline acts and theatre. Brand illustrations were created of two music legends and used across brand collateral, a series of faces to be expanded on as the brand grows. As a nod to the infamous red carpet, the drinks menu is a little red leather book lined with luxurious red velvet fabric – dotted with famous quotes at every turn.