Black River Chocolate

fOOD IDENTITY, BRANDING & PACKAGING

A luxury single-origin chocolatier, rooted in history and ancestry. From Jamaica to Ecuador, to Venezuela and beyond.

Black River Chocolate is a luxury chocolatier focussed on single origin Jamaican cocoa, deep-rooted in history and ancestry. With a whole range of newly developed origins including Ecuador and Venezuela, Black River needed a new identity and packaging design to reflect its high-end, vibrant nature. With the brand name taken from the existing black river in Jamaica, the logotype joined the two words together to form a singular, block structure, separated by a free flowing space to represent the river. Positioning was discussed to also rebrand the current and future ‘ranges’ into luxury ‘collections’; in this case 'The Origins Collection' for the 5 single origin bars. The packaging took its inspiration from the specific country flag where the colours were then translated into the visual language of the design.